Request

  • To be an operating partner in one of the biggest e-commerce sites in Japan

Actions

  • Form a team to work in-house at Belle Maison
  • Create and implement weekly content
  • Formulate and provide strategic and technical approaches to increase growth
  • Conduct studies on visitor behavior and improve site usability based on findings
  • Develop native mobile apps

REQUEST

To plan, operate and manage company Facebook Page

ACTIONS

  • Hold workshops and determine the best strategy
  • Conduct weekly to monthly PDCA meetings
  • Create a system that quickly allows appropriate staff and management to respond to potential customer troubles

REQUEST

To renew their Microsystems site to best allow for customers to experience the functionality and operability of their products.

ACTIONS

  • Through using Salesforce, create a system that analyzes user behavior to perform segmentation and allow for automatic e-mail delivery and marketing automation
  • Use Salesforce in the online shop for monthly customer analysis
  • Regularly publish content that can only be seen by members

REQUEST

To create a new communication avenue with customers, via the creation and management of a Pinterest account.

ACTIONS

  • Photoshoot direction and post planning
  • Create a Pinterest instructional video for new Japanese Pinterest users
  • Present campaign aimed at growing follower base
  • E-mail magazine creation and management
  • Long-term account strategy and planning
 

REQUEST

To rebrand the Purina Mon Petit label - including packaging redesign, website and Facebook Page renewal, as well as create a medium and long-term digital communications plan in order for the label to establish themselves as a leader in their premium category.

ACTIONS

  • Create a universal brand image so customers can understand exactly who and what they are
  • Form and implement a Facebook strategy that strengthens their relationship with existing fans, attracts new ones in the younger demographic
  • Identify core fans and elevate them to be brand ambassadors through communication both online and offline, where their opinions influence brand decisions
  • Continued digital support

REQUEST

To rebuild the website for the newly rebranded company that came from the merger of TG Affiliate and Linkshare, with the acquisition of new users, the bridging of existing users and inter-service synergy being the focus.

ACTIONS

  • Optimize the displaying of information to inform users of the benefits of the newly added services
  • Make content more friendly by considering the device being used and what information is necessary to display
  • Use responsive web design and HTML5/CSS3 to lighten the site and make it mobile-friendly

REQUEST

To design and build smartphone games that lead to brand loyalty

ACTIONS

  • Design smartphone games made to be available for free download
  • Implement original characters

REQUEST

To redesign their Galapagos Store e-book shop to increase sales

ACTIONS

  • Conduct web usability studies to understand the customer
  • Increase visitor leads
  • Use responsive design to make it mobile-friendly

REQUEST

To redesign the recruitment website for the purposes of increasing job-seeking students' interest in the company and the number of applicants

ACTIONS

  • Complete redesign in the company image
  • Immediately convey company strengths on front page
  • Collect and display real photos and handwritten notes from employees to show company culture

REQUEST

To redesign their corporate site allowing for the accumulation of website user behavior and the support a wide range of devices.

ACTIONS

  • Use an internationally easy-to-use design 
  • Adopt responsive web design to make it mobile-friendly
  • Format content so that the company, its corporate culture and activities could be easily understood