The current relationship between digital content and the Japanese consumer in 2019 - Differences with other markets and the actions they take.
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Influencers began talking about Burger King without getting paid. Here’s what Burger King did.
The current media consumption trends of the Japanese consumers in 2019.
The emergence of virtual YouTubers as influencers in Japan.
How businesses can provide customer service to today’s consumers.
As the audio media space grows, we look at podcasting in Japan and up and coming app Voicy.
Instagram followers are wanted by most, but there’s one major factor in getting them that often goes overlooked.
YouTube usage and advertising in Japan in 2018
Tik Tok, a social music video network like Musical.ly, is growing rapidly in Japan and China - brands should be paying attention.
Facebook’s News Feed changes and what marketers need to do for it in 2018
Will Smith has gone all in on social media recently, a decision that more and more celebrities will make. There's a big reason why.
How Disney and Star Wars promotes on Twitter by leveraging their accounts and creating conversations.
Instagram Stories changes the platform forever. Here's what it means for businesses and how it compares to Snapchat.
We take a look at 5 common misconceptions about Snapchat, and explain why the reality is actually different.
Snapchat may not be big in Japan yet, but it's on the horizon. We look at why Japanese marketers should already be paying attention to it.