Twitter is one of the most dominant social networks in Japan, a country that is Twitter’s second largest in terms of sales.
Japanese smartphone app service Appliv surveyed [J] men and women between their teens and sixties in June of this year that gives us some insight on Twitter usage in Japan.
Here is a summary what they found:
85.1% of teens between ages 15-19 own a Twitter account
The largest single audience group is women in their 20s
About 70% of teens and 50% of people in their 20s use multiple accounts
Do you have a Twitter account?
Do you have a Twitter account? (Male vs Female)
How many Twitter accounts do you use?
What is your main Twitter account mainly used for?
Main Twitter account type for Japanese males (by age)
Main Twitter account type for females (by age)
Twitter has and still remains a stable social platform in Japan.
As detailed in our Media and the Japanese Consumer 2019 report [DOWNLOAD PDF], 37% of Twitter users in Japan reported increasing usage between 2017 and 2018, and 42% reported using it the same amount.
SOURCE: 『Twitter』の利用実態をアンケート調査！ 10代のアカウント所有率は8割超に, June 24, 2019