Instagram boomed in Japan in 2018. Between October 2017 and September 2018, it grew by 45% to 29 million monthly active users in the country uploading 7 million Stories every day.

It has also become the most used channel for businesses to conduct influencer marketing on.

As we look towards 2019, here’s what happened in Instagram in 2018.

Most Popular Instagrammers

 

1. Naomi Watanabe | @watanabenaomi703 | 8.4 million followers

2. Rola | @rolaofficial | 5.2 million followers

3. Kiko Mizuhara | @i_am_kiko | 5.1 million followers

4. Yukina Kinoshita | @yuukiiinaaa | 4.9 million followers

5. Nozomi Sasaki | @nozomisasaki_official | 3.5 million followers

6. Erika Toda | @toda_erika.official | 3.2 million followers

7. Takayuki Yamada | @takayukiyamadaphoto | 3 million followers

8. Kento Yamazaki | @kentooyamazaki | 3 million followers

9. Kasumi Arimura | @kasumi_arimura.official | 2.9 million followers

10. Mirei Kiritani | @mirei_kiritani_ | 2.8 million followers


Most Instagrammed Locations

 
  1. Tokyo Disneyland Resort

2.Universal Studios Japan (USJ)

3. Asakusa

4. Fushimi-Inari Shrine

5. Tokyo Dome

6. Dontonbori

7. Nara Park

8. Tokyo Skytree

9. Tokyo Tower

10. Tokyo Station


Most Popular Hashtags

  1. #猫 / #ねこ (cat)

  2. #可愛い / #かわいい (cute)

  3. #写真好きな人と繋がりたい (I want to connect with people who like photos)

  4. #プリント倶楽部 / #ぷりんと倶楽部 (photo booth print club)

  5. #おしゃれ / #オシャレ#お洒落 (stylish)

  6. #ファインダー越しの私の世界 (My world through the viewfinder)

  7. #ファッション (fashion)

  8. #お洒落さんと繋がりたい (I want to connect with a fashionable person)

  9. #ハンドメイド (handmade)

  10. #ランチ (lunch)


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