The emergence of virtual YouTubers as influencers in Japan.
How businesses can provide customer service to today’s consumers.
As the audio media space grows, we look at podcasting in Japan and up and coming app Voicy.
Instagram followers are wanted by most, but there’s one major factor in getting them that often goes overlooked.
YouTube usage and advertising in Japan in 2018
Tik Tok, a social music video network like Musical.ly, is growing rapidly in Japan and China - brands should be paying attention.
Facebook’s News Feed changes and what marketers need to do for it in 2018
Will Smith has gone all in on social media recently, a decision that more and more celebrities will make. There's a big reason why.
How Disney and Star Wars promotes on Twitter by leveraging their accounts and creating conversations.
In order to effectively promote to Millennial tourists, these basics are important to know.
Audio and voice is becoming increasingly important for search engine and content marketing for businesses.
We take a look at some of the Japanese searches, social accounts and hashtags that dominated on social in 2017.
We take a look at some of the top searches as well as themes and people that dominated social media in 2017.
A few things to keep in mind when thinking about marketing to Japanese tourists.
An overview of what Japanese do and pay attention to, so you can do better marketing to them.
"Generation-Z" is the next important group to market to. What should be considered when doing so? We break it down.
Exactly who are "Millennials" and what should be considered when marketing to them? We break it down.
Want people to follow your social media accounts? Provide value in their interest, not yours.
Livestreaming is just one of the new features in major social networks. We take a look at how this impacts brands.
Social media is hard to understand but increasingly necessary for businesses. We provide the simplest explanation as to what it is and why it's needed.